Ok — so you’ve had an idea for a minute; maybe starting your own dog walking business or selling vintage jewelry on Squarespace. You might even own a domain name, or told your friends all about your big entrepreneurial plans (GAH! the pressure!!!) But for some reason, this is as far as your ambition has gotten. Either doubt, time or lack of how-to has left your dream vacillating at basecamp one. And while your heart still wants to take your business to the next level, you just can’t see an easier way to make that happen.
Turns out, you aren’t wrong. More often than not, graduating your business next level is never easy — especially if you are a woman or minority business owner. However, many of us are kicking ass despite the common hurdles, and according to the U.S. Census Bureau, there’s been a 2 million firm increase in the last five years of these business growing and thriving market. But how do they do it?
Luckily, Zenfulie grabbed the scoop from two veterans who’ve made it through the process: meet Margarita Floris and Tina Aldatz, the co-founders of the certified minority-women owned company, Savvy Travelers. Their collection of designer beauty wipes for the sophisticated, on-the-go travelista has gone up and down the scales of entrepreneurial triumphs and roadblocks. “We have certainly overcome many challenges along the way,” says Floris, “but we have learned from them, grown, and we are determined to let that work to our advantage, rather than for it to ever hold us back.”
Below are 5 of their biggest challenges and how they made it through.
1. They pushed beyond being stereotyped.
Many people think that all minority- or women-owned businesses are all the same. Always think outside the box and show that you are not the same as everyone else. Break the stereotype and put forth the business image you want to put out there, despite how others may want to stereotype you and put you into one little box.
2. They got comfortable with self-promotion.
It is common that a lot of women and minorities don’t feel comfortable self-promoting. This can seriously hold their business back from growing and getting noticed. Move past being uncomfortable about self-promotion and start focusing on how it can help your business grow.
3. They mastered having balance
Women are notorious for taking on too much. Between work life and professional duties, women can become bogged down and stressed out by trying to do too much. It’s important to learn how to say no, delegate tasks, and to find a good balance. Also, be sure to include ways to regularly reduce stress into your life, such as doing yoga, meditation, or engaging in another creative outlet.
4. They never doubted they belonged there
Women and minorities often have to prove that they belong there. If that’s the case, don’t shy away. Prove that you belong there and impress them with what your business can do for them and your professionalism.
5. The demanded to be taken seriously
Many female entrepreneurs find that men are a little intimidated by them in the professional world. This is often because they don’t take the women seriously as professionals and they feel they are being replaced. Always stick to doing things that will showcase that you are a professional. As time goes on, the men will realize you are wanting to join them at the table, not necessarily replace them.
“The most important thing that minority-women owned firms need to remember is that they can make it past these hurdles, and they will love it on the other side,” added Tina Aldatz, co-founder and chief executive officer of Savvy Travelers. “The hard work is worth it, so don’t ever give up. The country needs more of us, so stand strong and carry on!”
You can learn more about Savvy Travelers and their mission to keep ladies fresh and fabulous from head to toe on their site. They offering monthly subscriptions, products in convenient kits and single-use packets that are disposable, eco-friendly and made in California.